Designed the full digital campaign for Brixton's Workshop Collection — spanning the collection page, blog, paid ads, and homepage. The goal was a cohesive, utility-inspired aesthetic that communicated craftsmanship and heritage across every touchpoint.
The Brixton Workshop Collective — a limited, small-batch collection of handmade goods made with a curated group of independent makers.
Collection landing page — desktop. A "Meet the Makers" hero and "Small Batch Goods" story leading into the product grid.
Collection landing page — mobile. The maker directory and product browsing reworked for a single column.
Broadcast index — the Workshop Collective's five maker stories grouped together in Brixton's editorial hub.
"Small Batch Quality Goods" Broadcast story — desktop. The anchor editorial introducing the collective and its makers, with an embedded film.
Broadcast story — mobile. The same narrative reflowed into a clean, readable single column.
— Maker Features
A dedicated Broadcast feature for each maker — Lofty Coffee, Artifact, O-M Ceramics, and Muse Apothecary — built on one flexible template.
— Email
Launch email — introducing the collective with a maker quote and shoppable gift set.
Makers email — spotlighting each partner and their pieces in one scroll.
Per-maker email sends — each partner given a focused spotlight to drive traffic to their pieces in the collection.
