Designed the full digital campaign for Brixton's Workshop Collective, spanning the collection page, blog, paid ads, and homepage. The goal was a cohesive, utility-inspired aesthetic that communicated craftsmanship and heritage across every touchpoint.
The Brixton Workshop Collective, a curated group of independent makers behind a limited, small-batch collection of handmade goods.
Collection landing page, desktop. A "Meet the Makers" hero and "Small Batch Goods" story leading into the product grid.
Collection landing page, mobile. The maker directory and product browsing reworked for a single column.
Broadcast index, the Workshop Collective's four maker stories grouped together in Brixton's editorial hub.
"Small Batch Quality Goods" Broadcast story, desktop. The anchor editorial introducing the collective and its makers, with an embedded film.
Broadcast story, mobile. The same narrative reflowed into a clean, readable single column.
Maker Features
A dedicated Broadcast feature for each maker, Lofty Coffee, Artifact, O-M Ceramics, and Muse Apothecary, built on one flexible template.
Email
Launch email, introducing the collective with a maker quote and shoppable gift set.
Makers email, spotlighting each partner and their pieces in one scroll.
Per-maker email sends, each partner given a focused spotlight to drive traffic to their pieces in the collection.
