UX Designer · Product Designer

Designing intuitive, impactful experiences

Discipline

UX Design, Product Designer, UX Research, Design Systems, Graphic Designer, Artist

Education

Cal Poly SLO · BFA Art and Design · Minor Integrated Marketing Communications

Currently

UX Designer at TaylorMade Golf

Selected work

Selected Work

04 Projects · 2024 — 2026
Personalized Account Dashboard, a collage of dashboard, fittings, loyalty, and account screens
UX Design Product Design

Personalized Account Dashboard

Redesigned TaylorMade's account experience into a personalized hub that strengthens loyalty, drives subscriptions, and increases purchases through fitting data and tailored product recommendations.

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Chip, TaylorMade's AI fitting and shopping assistant, shown across fitting, shopping, and search screens
UX Design Product Design AI

Chip, AI Fitting & Shopping Assistant

Led the UX audit and redesign strategy for TaylorMade's AI assistant, identifying opportunities to optimize the fitting experience, introduce shoppable interactions, and personalize recommendations based on each golfer's account and game.

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Qi35 and Qi4D Family Pages, Team TaylorMade athletes with the Qi4D driver
UX Design Product Design eCommerce

Qi35 & Qi4D Family Pages

Redesigned the product family landing page experiences, increasing engagement and driving measurable conversion growth across two product launch cycles.

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Fan Shop Experience, team headcovers and putter covers
UX Design Product Design eCommerce

Fan Shop Experience

Designed a unified licensed gear destination from navigation to checkout, making it easier for fans to discover and purchase team products.

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