Designed the digital launch campaign for Brixton's collaboration with Willie Nelson — a collection rooted in outlaw country spirit and American craftsmanship. Created the blog, collection page, paid ads, and homepage updates that captured the energy of the partnership.
Campaign film — the hand-lettered "Willie Nelson" rope script animating over vintage guitar hardware, the signature motion moment of the launch.
Campaign banner — a duotone triptych of Willie on stage, anchoring the outlaw-country tone across the collection.
Homepage takeover — desktop. "A Limited Collection" hero with Shop Men, Shop Women, and Read More entry points, leading into a Featured grid.
Homepage takeover — mobile. The hero reworked for a focused single-column layout.
"Brixton × Willie Nelson" Broadcast story — desktop. A long-form editorial pairing campaign photography with the collection's Americana narrative.
Broadcast story — mobile. The same narrative reflowed into a clean, readable single column.
Broadcast index — the Willie Nelson feature card sitting alongside Brixton's editorial stories.
— Paid Ads & Social
Social and paid ad set — Instagram posts and stories built to drive traffic to the collection during the launch window.
— Email
Launch email — "The Spirit of Country," introducing the collection with a warm, heritage-Americana palette.
Follow-up email — spotlighting the product range with shoppable tees, denim, and western details.
