Designed the digital launch campaign for Brixton's collaboration with Willie Nelson, a collection rooted in outlaw country spirit and American craftsmanship. Created the blog, collection page, paid ads, and homepage updates that captured the energy of the partnership.
Campaign film, the hand-lettered "Willie Nelson" rope script animating over vintage guitar hardware, the signature motion moment of the launch.
Homepage takeover, desktop. "A Limited Collection" hero with Shop Men, Shop Women, and Read More entry points, leading into a Featured grid.
Homepage takeover, mobile. The hero reworked for a focused single-column layout.
"Brixton × Willie Nelson" Broadcast story, desktop. A long-form editorial pairing campaign photography with the collection's Americana narrative.
Broadcast story, mobile. The same narrative reflowed into a clean, readable single column.
Broadcast index, the Willie Nelson feature card sitting alongside Brixton's editorial stories.
Paid Ads & Social
Social and paid ad set, Instagram posts and stories built to drive traffic to the collection during the launch window.
Email
Launch email, "The Spirit of Country," introducing the collection with a warm, heritage-Americana palette.
Follow-up email, spotlighting the product range with shoppable tees, denim, and western details.
