Drove brand awareness and community growth for B+Free through content creation across Instagram, Facebook, TikTok, and Pinterest. Developed the brand's visual voice from the ground up, designing graphics, motion videos, and photography that defined how B+Free showed up digitally.
Brand identity, the b+free wordmark, primary and secondary eye icons, and the core palette.
Type system, Bodoni 72 for headings paired with Raleway for body copy.
Organic social, a run of Instagram posts mixing product, lifestyle, and editorial layouts within the b+free system.
Animated social graphic built for feed and stories.
