Led the digital design for Brixton's collaboration with Fender, centered on the Jaguar Collection, a partnership that brought together music culture and streetwear. Designed the blog, collection landing page, paid ads, and homepage updates that communicated both brands' identities while driving campaign awareness.
The Brixton × Fender Jaguar Collection, a limited-edition capsule celebrating the 60th anniversary of the Fender Jaguar, uniting guitar culture and streetwear.
Homepage takeover, desktop. A full-bleed collage hero launching the collection with Shop and Read More entry points.
Homepage takeover, mobile. The hero adapted to a focused single-column layout.
Collection landing page, desktop. A cinematic product hero leading into a filterable product grid.
Collection landing page, mobile. Story and product browsing optimized for the phone.
"The Jaguar Collection" Broadcast story, desktop. A long-form editorial pairing campaign photography with the guitar's cultural history.
Broadcast story, mobile. The same narrative reflowed into a clean, readable single column.
Broadcast index, the Jaguar Collection featured card sitting alongside Brixton's editorial stories.
Paid Ads & Social
Social and paid ad set, Instagram posts and stories built to drive traffic to the collection during the launch window.
Email
Launch email, introducing the limited-edition collection and its 60-years-of-the-Jaguar story.
Follow-up email, spotlighting the product range with a shoppable lineup and limited-time offer.
