Led the digital design for Brixton's collaboration with Fender, centered on the Jaguar Collection — a partnership that brought together music culture and streetwear. Designed the blog, collection landing page, paid ads, and homepage updates that communicated both brands' identities while driving campaign awareness.
The Brixton × Fender Jaguar Collection — a limited-edition capsule celebrating the 60th anniversary of the Fender Jaguar, uniting guitar culture and streetwear.
Homepage takeover — desktop. A full-bleed collage hero launching the collection with Shop and Read More entry points.
Homepage takeover — mobile. The hero adapted to a focused single-column layout.
Collection landing page — desktop. A cinematic product hero leading into a filterable product grid.
Collection landing page — mobile. Story and product browsing optimized for the phone.
"The Jaguar Collection" Broadcast story — desktop. A long-form editorial pairing campaign photography with the guitar's cultural history.
Broadcast story — mobile. The same narrative reflowed into a clean, readable single column.
Broadcast index — the Jaguar Collection featured card sitting alongside Brixton's editorial stories.
— Paid Ads & Social
Social and paid ad set — Instagram posts and stories built to drive traffic to the collection during the launch window.
— Email
Launch email — introducing the limited-edition collection and its 60-years-of-the-Jaguar story.
Follow-up email — spotlighting the product range with a shoppable lineup and limited-time offer.
