Led the digital design for Brixton's collaboration with Coca-Cola — a partnership that brought brand, culture, and fashion together. Designed the blog, collection landing page, paid ads, and homepage updates that communicated both brands' identities while driving campaign awareness.
The Brixton × Coca-Cola capsule collection — a 1970s rock 'n' roll-inspired campaign uniting both brands through music, art, and culture.
Homepage takeover — desktop. A split-hero layout introducing the limited collection with clear shop and story entry points.
Homepage takeover — mobile. The same hero moment adapted for a focused, single-column mobile experience.
Collection landing page — desktop. A cinematic product hero leading into a filterable 25-piece product grid.
Collection landing page — mobile. Editorial story and product browsing optimized for the phone.
"It's the Real Thing" editorial story — desktop. A long-form Broadcast article pairing campaign collage with photography.
Editorial story — mobile. The same narrative reflowed into a clean, readable single column.
Blog cover collage — a torn-paper, mixed-media composition capturing the energy of the '70s-inspired campaign.
— Paid Ads
Social and display ad set — bold, story-driven creative built to drive traffic to the collection during the launch window.
Email campaign — a three-part launch sequence introducing the collection, its story, and the product range.
Press coverage — the collaboration was picked up by music and culture media, extending the campaign's reach beyond owned channels.
