Led the digital design for Brixton's collaboration with Coca-Cola, a partnership that brought brand, culture, and fashion together. Designed the blog, collection landing page, paid ads, and homepage updates that communicated both brands' identities while driving campaign awareness.
The Brixton × Coca-Cola capsule collection, a 1970s rock 'n' roll-inspired campaign uniting both brands through music, art, and culture.
Homepage takeover, desktop. A split-hero layout introducing the limited collection with clear shop and story entry points.
Homepage takeover, mobile. The same hero moment adapted for a focused, single-column mobile experience.
Collection landing page, desktop. A cinematic product hero leading into a filterable 25-piece product grid.
Collection landing page, mobile. Editorial story and product browsing optimized for the phone.
"It's the Real Thing" editorial story, desktop. A long-form Broadcast article pairing campaign collage with photography.
Editorial story, mobile. The same narrative reflowed into a clean, readable single column.
Blog cover collage, a torn-paper, mixed-media composition capturing the energy of the '70s-inspired campaign.
Paid Ads
Social and display ad set, bold, story-driven creative built to drive traffic to the collection during the launch window.
Email campaign, a three-part launch sequence introducing the collection, its story, and the product range.
Press coverage, the collaboration was picked up by music and culture media, extending the campaign's reach beyond owned channels.
