Firestone Walker, 805 Beer

Freelance · Graphic Design

Freelance graphic design for Firestone Walker's 805 Beer brand, designing two large-format box-truck wraps that turned delivery vehicles into moving billboards. Working within the 805 "Properly Chill" visual language, I developed two distinct directions: a black-and-white lifestyle collage celebrating Central Coast skate, surf, and moto culture, and a bold, logo-forward treatment.

The 805 "Properly Chill" creative direction, a black-and-white collage of Central Coast skate and surf culture anchored by the Firestone Walker 805 mark.

Direction One · Lifestyle Collage

Direction 1, side wrap design — Side panel artwork, three lifestyle moments (skate, brand, surf) composed across the length of the truck.

Direction 1, side wrap installed — The finished side wrap installed, out on the Central Coast.

Direction 1, back wrap design — Back panel artwork, "Two Ways to Have a Good Time," pairing the 805 Cerveza and original cans.

Direction 1, back wrap installed — The back panel installed on the truck's lift-gate.

Direction Two · Logo-Forward

Direction 2, side wrap design — Side panel artwork, a cleaner, logo-forward treatment letting the iconic 805 mark carry the design against solid black.

Direction 2, side wrap installed — The finished side wrap installed, out on the Central Coast.

Direction 2, back wrap design — Back panel artwork, the 805 mark centered on the lift-gate.

Direction 2, back wrap installed — The back panel installed on the truck's lift-gate.

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