Freelance graphic design for Firestone Walker's 805 Beer brand — designing two large-format box-truck wraps that turned delivery vehicles into moving billboards. Working within the 805 "Properly Chill" visual language, I developed two distinct directions: a black-and-white lifestyle collage celebrating Central Coast skate, surf, and moto culture, and a bold, logo-forward treatment.
The 805 "Properly Chill" creative direction — a black-and-white collage of Central Coast skate and surf culture anchored by the Firestone Walker 805 mark.
— Direction One · Lifestyle Collage
Side panel artwork — three lifestyle moments (skate, brand, surf) composed across the length of the truck.
The finished side wrap installed — out on the Central Coast.
Back panel artwork — "Two Ways to Have a Good Time," pairing the 805 Cerveza and original cans.
The back panel installed on the truck's lift-gate.
— Direction Two · Logo-Forward
Side panel artwork — a cleaner, logo-forward treatment letting the iconic 805 mark carry the design against solid black.
The finished side wrap installed — out on the Central Coast.
Back panel artwork — the 805 mark centered on the lift-gate.
The back panel installed on the truck's lift-gate.
